Branding and Identity
Rising levels of depression, burnout, and loneliness make societal markers of maturity feel unattainable and out of reach for the millennial generation.
Comfort objects are used during early childhood development to help infants gain emotional independence. They signify the first level of self-sustainability, enabling children to soothe themselves. Teddy takes comfort objects into the next generation, transforming well-loved, life-size teddy bears into anxiety-abating fashion statements.