Branding and Identity
A graduate course in innovation design taught the process of design thinking through the creation of a physical object addressing a specific audience need. Audience research into the millennial generation revealed rising levels of depression, burnout, and loneliness, making societal markers of maturity feel unattainable and out of reach.
Comfort objects are used during early childhood development to help infants gain emotional independence. They signify the first level of self-sustainability, enabling children to soothe themselves.
Teddy takes comfort objects into the next generation, transforming well-loved, life-size teddy bears into anxiety-abating fashion statements.