What if a fashion statement
could help millennials
transition into adulthood?
Rising levels in depression, burnout, and loneliness plagues millennials, making societal markers of maturity feel unattainable and out of reach.
Transitional objects are used during early childhood development to help infants gain emotional independence. They signify the first level of self-sustainability, enabling children to comfort themselves.
Teddy* takes well-loved, life-size teddy bears and transforms them into anxiety abating fashion statements, reassuring millennials that even though they may never be able to buy a house, it's all going to be okay.
Complete with a self-recording sound device and lined with the soft reassurance of baby blankets, these coats hug the panic attack right out of you.
* Teddy was created before the rise of the teddy bear coat fashion craze. Some may say we started the trend.