CHALLENGE​

A graduate course in innovation design taught the process of design thinking through the creation of a physical object addressing a specific audience need. Audience research into the millennial generation revealed rising levels of depression, burnout, and loneliness, making societal markers of maturity feel unattainable and out of reach. 

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EXPERIENCE

Comfort objects are used during early childhood development to help infants gain emotional independence. They signify the first level of self-sustainability, enabling children to soothe themselves. 

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Teddy takes comfort objects into the next generation, transforming well-loved, life-size teddy bears into anxiety-abating fashion statements.