Touching the Tech
IBM Under the Surface
ABOUT ME
ROLE
Art Director
RESPONSIBILITY
Concept
Art Direction
User Flow/Narrative
Graphic Design
EXPERIENCE
IBM wanted to create an interactive digital/physical experience to highlight the key differentiators of their recent security acquisition, Randori.
We partnered closely with IBM Blue Studio, Randori experts, and Field.io to create an interactive digital/physical installation that let users think like a hacker to focus and prioritize their cybersecurity threats. Through an immersive narrative experience crafted from real data, users learn about the power of the platform. With a goal of being as authentic to the tech as possible, the interactive brings all vulnerable assets into a single view, identifies and prioritizes the most tempting targets, and empowers users to take action before an attacker does.
With leap motion technology, the interactive let visitors experience the power of Randori first-hand, while giving subject matter experts a dynamic tool to demonstrate its value.
