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Marketing Movement

Celonis World Tour

ROLE​

Art Director​

RESPONSIBILITY

Concept

Experience Strategy 

Graphic Design

3D Design

Art Direction

EXPERIENCE

Process-mining wizards, Celonis, needed a twelve-part global event series that gave their audience a taste of what makes Celonis Celonis, a brand identity that was fresh and evolving. 

 

We partnered to translate that brand into an experience, helping Celonis spread the word about their game-changing solution and build a core following of believers in its potential. A consistent attendee journey, spirit of revolution, and theme of anti-waste connected the events across the US, Europe, and Asia. 

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With a limited color palette, bold graphic style, and clear messaging, we cut straight to the point.

 

An evolving live art installation encouraged attendees to slow down and appreciate the process. 

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