MARKETING A MOVEMENT
Celonis World Tour
ROLE
Art Director, Design and Experience Lead
RESPONSIBILITY
Concept
Experience Strategy
Graphic Design
3D Design
Art Direction
EXPERIENCE
Process-mining wizards, Celonis, needed a twelve-part global event series that gave their audience a taste of what makes Celonis Celonis, a brand identity that was fresh and evolving.
We partnered to translate that brand into an experience, helping Celonis spread the word about their game-changing solution and build a core following of believers in its potential.
A consistent attendee journey, spirit of revolution, and theme of anti-waste ensured the events across the US, Europe, and Asia felt connected.
Design, messaging and color were dialed back to the essential, channeling the ethos and confidence of Celonis' time-saving solutions.
We commisioned local artists for live, evolving art installations, inviting attendees to slow down and appreciate the process.