Marketing a Movement
Celonis World Tour
ROLE
Art Director
RESPONSIBILITY
Concept
Experience Strategy
Graphic Design
Art Direction
CHALLENGE
Celonis, a global process management technology software company, needed a cohesive event series across 12 events in the US, Europe and Asia that gave their audience a taste of what makes Celonis Celonis, an identity that was fresh and evolving.
EXPERIENCE
A consistent attendee journey united the events and helped Celonis achieve their goals: spreading the word about their game-changing software, and building a core following of believers in the difference it can make.
A spirit of revolution and theme of anti-waste tied together the graphic and experiential design. A limited color palette, and bold graphics, typography and messaging cut straight to the point. An evolving live art installation encouraged attendees to tune in to the process.
