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Marketing Movement

Celonis World Tour

ROLE​

Art Director​

RESPONSIBILITY

Concept

Experience Strategy 

Graphic Design

Art Direction

CHALLENGE​

Celonis, a global process management technology software company, needed a cohesive event series across 12 events in the US, Europe and Asia that gave their audience a taste of what makes Celonis Celonis, an identity that was fresh and evolving.   ​

EXPERIENCE

A consistent attendee journey united the events and helped Celonis achieve their goals: spreading the word about their game-changing software, and building a core following of believers in the difference it can make.

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A spirit of revolution and theme of anti-waste tied together the graphic and experiential design. A limited color palette, and bold graphics, typography and messaging cut straight to the point. An evolving live art installation encouraged attendees to tune in to the process. 

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