Marketing a Movement
Celonis World Tour
ROLE
Art Director
RESPONSIBILITY
Concept
Experience Strategy
Graphic Design
3D Design
Art Direction
EXPERIENCE
Process-mining wizards, Celonis, needed a twelve-part global event series that gave their audience a taste of what makes Celonis Celonis, a brand identity that was fresh and evolving.
We partnered to translate that brand into an experience, helping Celonis spread the word about their game-changing solution and build a core following of believers in its potential. A consistent attendee journey, spirit of revolution, and theme of anti-waste connected the events across the US, Europe, and Asia.



With a limited color palette, bold graphic style, and clear messaging, we cut straight to the point.
An evolving live art installation encouraged attendees to slow down and appreciate the process.






