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Marketing 

Movement

CELONIS WORLD TOUR

ROLE

Art Director

RESPONSIBILITY

Concept

Experience Strategy 

Graphic Design

Art Direction

How might we celebrate

a brand that behaves more

like a movement?

CHALLENGE

Celonis needed a cohesive event series across 12 events in the US, Europe and Asia that gave a global audience an authentic taste of what makes Celonis Celonis, an identity that was fresh and evolving.   

EXPERIENCE

A consistent attendee journey united the events and helped Celonis achieve their goals: spreading the word about their game-changing software, and building a core following of believers in the difference it can make.

 

Bold typography, no small moments, evolving live art installations, and an unconventional approach to signage put the fun in process management. 

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