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Spreading Bus Love
Bus Love Club 

ROLE

Creative Director, Founder

RESPONSIBILITY

Branding and Identity

Logo Design

Graphic Design

UX/UI Design

Copywriting

EXPERIENCE 

It’s no secret the bus gets a bad rap. Many people think riding the bus isn’t cool, contributing to negative perceptions and a push towards less sustainable options, causing a vicious cycle away from the bus. The Bus Love Club is on a mission to change that.

Guerilla Sticker Campaign turned Bus Lifestyle Club, we're using design and marketing to cultivate a community of riders who take pride in their ride, gather input to improve bus systems, and channel feedback and funds back to transit organizations. 

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The brand channels confidence and free love with bright colors, bold statements, and a serif typeface. Wave textures build as bus love expands, while custom designs invite people to celebrate their favorite lines. 

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