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Spreading Bus Love
Bus Love Club
ROLE
Creative Director, Founder
RESPONSIBILITY
Branding and Identity
Logo Design
Graphic Design
UX/UI Design
Copywriting
EXPERIENCE
It’s no secret the bus gets a bad rap. Many people think riding the bus isn’t cool, contributing to negative perceptions and a push towards less sustainable options, causing a vicious cycle away from the bus. The Bus Love Club is on a mission to change that.
Guerilla Sticker Campaign turned Bus Lifestyle Club, we're using design and marketing to cultivate a community of riders who take pride in their ride, gather input to improve bus systems, and channel feedback and funds back to transit organizations.
The brand channels confidence and free love with bright colors, bold statements, and a serif typeface. Wave textures build as bus love expands, while custom designs invite people to celebrate their favorite lines.
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