Spreading Bus Love
Bus Love Club
Creative Director, Founder
Branding and Identity
It’s no secret the bus gets a bad rap. Many people think riding the bus isn’t cool, contributing to negative perceptions and a push towards less sustainable options, causing a vicious cycle away from the bus. The Bus Love Club is on a mission to change that.
Guerilla Sticker Campaign turned Bus Lifestyle Club, we're using design and marketing to cultivate a community of riders who take pride in their ride, gather input to improve bus systems, and channel feedback and funds back to transit organizations.