​CHALLENGE​

IBM Consulting wanted to leverage the braintrust of design leadership at Fortune's Brainstorm Design event to create an interactive experience that both channeled the spirit of creativity, exhibited IBM's connection to design, and most importantly, created lasting impact on the industry. ​

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EXPERIENCE

We partnered with IBM and AIGA NY to create an installation that invited design executives to transform the space by influencing the future of the field. Members of the AIGA NY mentorship program were introduced as attendees were encouraged to give a piece of advice to these emerging designers. With each insight, the installation grew more colorful as attendees watched their collective impact build.