Composing Security
IBM Sounds of Security
ROLE
Experience Strategist
RESPONSIBILITY
Concept
Strategic Foundation
Art Direction
Copywriting
EXPERIENCE
IBM Security needed a digital / physical interactive that conveyed the depth and breadth of their solutions and services to security practitioners, an audience feeling the weight of their job at the height of pandemic screen fatigue.
An interactive activation that uses music to distill IBM Security's web of offerings down to its core, letting attendees create their own concert of people and solutions — beautiful when isolated, and even more impactful when composed together.
Post-pandemic, the activation was adapted to a collaborative, digital/physical experience that invited attendees to create their security sound together.
It debuted at RSA 2022 and remains in IBM's activation inventory today.
