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Composing Security

IBM SOUNDS OF SECURITY

ROLE

Experience Strategist

RESPONSIBILITY

Strategic Foundation

Art Direction

Concept + Copy

What if we could reveal the harmony of IBM Security's solutions and services through song?

CHALLENGE

IBM Security needed a digital / physical interactive that conveyed the depth and breadth of their solutions and services to security practitioners, an audience feeling the weight of their job at the height of pandemic screen fatigue. 

EXPERIENCE

An interactive activation that uses music to distill IBM Security's web of offerings down to its core, letting attendees create their own concert of people and solutions — beautiful when isolated, and even more impactful when composed together.

Physical adaptation will debut at RSA 2022.