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Composing Security
IBM Sounds of Security
ROLE
Experience Strategist
RESPONSIBILITY
Strategic Foundation
Art Direction
Concept + Copywriting
What if we could reveal the harmony of IBM Security's solutions and services through song?
CHALLENGE
IBM Security needed a digital / physical interactive that conveyed the depth and breadth of their solutions and services to security practitioners, an audience feeling the weight of their job at the height of pandemic screen fatigue.
EXPERIENCE
An interactive activation that uses music to distill IBM Security's web of offerings down to its core, letting attendees create their own concert of people and solutions — beautiful when isolated, and even more impactful when composed together.
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