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Composing Security

IBM Sounds of Security

How might we use music to reveal the harmony behind IBM Security's solutions, products and people?

CLIENT

IBM Security

AGENCY

GPJ

ROLE

Experience Strategy

Concept Development

Copywriting

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CHALLENGE

IBM Security needed a digital interactive to attract and educate security leaders and practitioners online and, in the future, at in-person events. The experience needed to convey the breadth and depth of IBM Security's solutions and services, and their ability to mix and match with their clients' existing security suite.

INSIGHT

Virtual experiences that are content light, gentle on the eyes and driven by audio appeal to audiences feeling the weight of their work. This increased immersion leads to deeper attention, longer dwell times and increased call to action engagement. Our experience used audio to distill IBM Security down to its core, conveying its value with simplicity and elegance.

EXPERIENCE

An interactive digital activation that uses song to demonstrate the stability and harmony enabled by the full suite of IBM Security solutions, products and people, all working in unison to keep us safe. 


This dynamic sensory experience shows how each security offering is a part of the whole, a symphony of sounds, concert of people and solutions—beautiful when isolated, and even more impactful when composed together.

Don't take my word for itplay it yourself:

IBM Sounds of Security

LEARNINGS

This project was a journey, and I am extremely proud of where it landed. The development process taught me a lot about the delicate balance of respecting client needs, maintaining the integrity of a concept and keeping user experience top of mind.

We're currently working on adapting Sounds of Security to the physical environment.