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Sensory Client Storytelling
IBM From the Ground Up
ABOUT ME
ROLE
Graphic Designer
RESPONSIBILITY
Concept
Content Curation
Storyboarding
Graphic Design
Art Direction
EXPERIENCE
IBM wanted to create a memorable social experience that enabled attendees to connect with each other and IBM at their surround event during AWS Summit NYC.
We partnered with IBM and our venue, Lightbox, to curate and design one immersive evening in four courses. A 360 degree experience brought a series of IBM client stories to life through sight, smell, and taste, providing a dynamic backdrop for conversation and connection.
An interpretive space overlooking the action allowed attendees to better understand their experience with a graphic key of each of the stories.
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