IBM From the Ground Up
IBM wanted to create a memorable social experience that enabled attendees to connect with each other and IBM at their surround event during AWS Summit NYC.
We partnered with IBM to curate and design one immersive evening in four courses. A 360-degree experience brought a series of IBM client stories to life through sight, smell, and taste, providing a dynamic backdrop for conversation and connection.
Attendees entered through a speakeasy space, building anticipation for the experience and serving as a palette cleanser from the busy day of sessions.
An interpretive area overlooking the action allowed attendees to better understand their experience with a graphic key of each of the stories.