Product Design and Prototype
Branding and Identity
Don't let wet nails hold you back.
Chindōgu is a Japanese art of inventing everyday gadgets that seem like an ideal solution to a particular problem, but are in fact useless. Additionally, Chindōgu inventions serve the noble purpose of making humans look silly.
Nails For Success.
Inspired by this Japanese art, I decided to tackle the all too common issue that occurs while trying to live life in wet nail polish.
To help me better understand the issue and identify advertising opportunities, I created an experience map using the target audience persona of Eleanor.
Polish Protectors keep your nails safe while they dry. In an array of colors, these attractive orbs let you accessorize and protect in style.