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TRUSTING IN KIDS
LEGO Education Experience Design
ABOUT ME
ROLE
Creative Director
RESPONSIBILITY
Concept
Art Direction
Client Presentations
Spatial Layout
3D Design
Copywriting
EXPERIENCE
The LEGO Education team needed a modular trade show experience that showcased the launch of its latest Computer Science and AI lesson plans, translating their In Kids We Trust campaign into their event portfolio.
We partnered to design an environment that brought a child’s imagination to life through playful geometry, bold color, and the voices of real kids. Following its debut at FETC and SXSW EDU, we developed a scalable playbook that enabled the experience to be adapted and replicated across domestic and international markets for years to come.
Educators enter the experience in the Passion Playground, where they are invited to learn about the latest LE offerings through hands-on demonstrations, mixed in with a swing photo-op, hopscotch infographic, and rock wall teaching tool.
When educators are ready to delve deeper, the Co(Lab) Classroom hosts teacher-led workshops throughout the day, giving them the opportunity to step into the role of students and experience the lessons firsthand.
OUTCOME
Talk about lightbulb moments! The experience wowed educators, and our clients, at its debut at FETC. From there, it went on to travel to conferences throughout the US and serve as a model for the campaign globally.
Our playbook made it easy to scale up and down for experiences and footprints of all sizes.
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