Manifesting Fearlessness

How might we create a scalable experience to communicate IBM Security's core values? 

IBM SECURITY SUMMIT

ROLE​

Experience Strategist

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RESPONSIBILITY

Strategic Foundation

Concept Development

Copywriting

Art Direction

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CHALLENGE​

IBM’s Security Summit in New York informs subsequent summits globally, as well as third party events throughout the year. Thus, the experience needed to engage attendees at Summit through a series of activations that could scale and adapt to work for multiple audiences across IBM Security's global portfolio with varying budgets, footprints and languages. 

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EXPERIENCE

An overarching design system aligned each of IBM Security's content pillars to a color, a central element of the agenda, and interactive experience. A library of activations reflected IBM Security's key solutions and products through relatable storytelling and playful animation. With voice-over and on-screen text, intentional screen rations, and translatable narratives, each piece was designed for scale. 

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