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Manifesting Fearlessness

How might we create a scalable experience to communicate IBM Security's core values? 

IBM SECURITY SUMMIT

 

ROLE

Experience Strategist

RESPONSIBILITY

Strategic Foundation

Concept Development

Copywriting

Art Direction

CHALLENGE

IBM’s Security Summit in New York informs subsequent summits globally, as well as third party events throughout the year. Thus, the experience needed to engage attendees at Summit through a series of activations that could scale and adapt to work for multiple audiences across IBM Security's global portfolio with varying budgets, footprints and languages. 

EXPERIENCE

An overarching design system aligned each of IBM Security's content pillars to a color, a central element of the agenda, and interactive experience. A library of activations reflected IBM Security's key solutions and products through relatable storytelling and playful animation. With voice-over and on-screen text, intentional screen rations, and translatable narratives, each piece was designed for scale.