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Illustrating Connectivity
IBM at Mobile World Congress

ROLE

Art Director 

RESPONSIBILITY

Graphic Design

Storyboard Animations

Art Direction

Concept

​CHALLENGE​

IBM Worldwide wanted to show up to Mobile World Congress NA with a message of speed, connectivity, and reliability, emphasizing their ability to put the power back in their clients' hands.  

EXPERIENCE

We brought the idea of a seamless network architecture to life with a system of dynamic content, architecture, and graphics, working together to pull attendees to and through the experience.

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