IBM at Mobile World Congress | Rachel Matthews Design

Illustrating Connectivity
IBM at Mobile World Congress

ROLE

Art Director

RESPONSIBILITY

Graphic Design

Storyboard Animations

Art Direction

Concept

CHALLENGE

IBM Worldwide wanted to show up to Mobile World Congress NA with a message of speed, connectivity, and reliability, emphasizing their ability to put the power back in their clients' hands.

EXPERIENCE

We brought the idea of a seamless network architecture to life with a system of dynamic content, architecture, and graphics, working together to pull attendees to and through the experience.

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Illustrating Connectivity IBM at Mobile World Congress

Illustrating Connectivity
IBM at Mobile World Congress