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Recycling Insight

How might we tap into the experience of design leaders, gathering insight for the next generation?

IBM ITERATION ROOM

 

ROLE

Graphic Designer

RESPONSIBILITY

Experience Strategy 

Concept

Copywriting

Graphic Design

Art Direction

CHALLENGE

IBM Consulting wanted to leverage the braintrust of design leadership at Fortune's Brainstorm Design event to create an interactive experience that both channeled the spirit of creativity, exhibited IBM's past and present connection to design, and most importantly, created lasting impact. 

EXPERIENCE

After a series of covid-induced starts and stops, we partnered to create an installation that invited design executives to transform the space by influencing the future of the field.

 

Members of the AIGA NY mentorship program were introduced through a playful animation that encouraged attendees to give a piece of advice to these emerging designers. With each insight, the installation grew more colorful as attendees watched their collective impact build.

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