rachel matthews 4 (2).jpg

Recycling comfort 

Teddy: The jacket that has your back

Corcoran School of the Arts and Design

Course

Innovation Art

Advisor

James Sham, Associate Professor and Inter-disciplinary Artist

What if we could repurpose children's comfort objects into socially acceptable fashion statements that help millennials transition into adulthood?

Transitional objects—teddy bears, security blankets—are used during early childhood development to help infants gain emotional independenceThey signify the first level of self-sustainability, enabling children to comfort themselves. 

Fast forward to another transitional period: young adults entering adulthood. 

 

Millennials are in the thick of it, stressed out and struggling with self-reliance. Rising levels in depression, burnout and loneliness plagues the generation, and entering this stage during a recession made the typical markers of maturity feel unattainable and out of reach. 

 

What if these millennials in limbo had a portable source of confidence and support?

Enter, Teddy. 

Teddy* takes well-loved, life-size teddy bears and transforms them into transitional objects that help millennials adjust to adulthood, reassuring them that even though they may never be able to buy a house, it's all going to be okay.

Complete with a pressure activated sound device and lined with the soft reassurance of baby blankets, these coats hug the panic attack right out of you.

*Teddy was created before the rise of the teddy coat fashion craze. Some may say we started the trend.

Muted tones and soft textures channel good vibes, keeping Teddy and his owners cool, calm, and collected, ready to take on piling student debt, awkward online dates, and under-employment like well-adjusted champs. 

Life-size teddy bear donations keep the comfort cycle alive. 

 

Each Teddy comes with an Origin Story that honors its past life as a stuffed animal and pays tribute to its previous owner.  

Donate your teddy today.

Copyright 2020 by Rachel Matthews