IBM SOUNDS OF SECURITY
Concept + Copy
What if we could reveal the harmony of IBM Security's solutions and services through song?
IBM Security needed a digital / physical interactive that conveyed the depth and breadth of their solutions and services to security practitioners, an audience feeling the weight of their job at the height of pandemic screen fatigue.
An interactive activation that uses music to distill IBM Security's web of offerings down to its core, letting attendees create their own concert of people and solutions — beautiful when isolated, and even more impactful when composed together.
Physical adaptation debuted at RSA 2022.